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DELIVERABLES

Brand Identity

Packaging
Copywriting
Social

Merchandise

Project Background
Lake State Lager is a helles lager that is straw-like in color with a fluffy white head. Bready aromas upfront give way to a bouquet of Noble hops.
Solutions
The idea for this was fairly simple, create an identity that embodies the everyday drinking beer perfect for a day on any of Minnesota's 10,000 lakes.
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